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Vintage 1980s boombox stereo system in black and white

1212NYC

EST. — The City of Grind

Hip-hop culture captured through the lens of Erik Elijah Brumfield. A visual archive from the golden era.

GRANDMASTER FLASH

ZONE 2

1 OF 1 — THE ORIGINALS

One-of-one framed archive pieces — Signed by Erik Elijah Brumfield

YOUNG RUN
1 of 1

YOUNG RUN

Joseph 'Run' Simmons of Run-DMC — Queens, NYC — 1984

One of one. Signed by Erik Elijah Brumfield.

Price on request

Acquire this piece
READY FOR WAR
1 of 1

READY FOR WAR

Thugs — Krazy Bone : Bone Thugs & Harmony — 1996

One of one. Signed by Erik Elijah Brumfield.

Price on request

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FLY HIGH
1 of 1

FLY HIGH

Redman — Brooklyn, NYC — 1996

One of one. Signed by Erik Elijah Brumfield.

Price on request

Acquire this piece
MERCHANDISE

THE SHOP

Tees, hoodies, crewnecks, and the 1212NYC Recordings label line — live inventory from Shopify.

TEES

Limited edition wearable art

HOODIES & CREWNECKS

Heavyweight drops

LABEL LINE

1212NYC Recordings collection

Shop all merchandise
ZONE 4

THE LIBRARY

Publications — The Golden Diary

GOLDEN (the remix)
Special Edition

GOLDEN (the remix)

A platinum edition of the book with more previously unseen 90s material, from a photographer who was documenting NYC graffiti and the Golden Age hip-hop scene as it happened.

Hardcover — 316 pages — Printed in Color

Special Edition

GOLDEN: The Diary of a Hip Hop Kid — laying on a coffee table
First Edition

GOLDEN: The Diary of a Hip Hop Kid

A photography and art memorabilia book that serves as a visual diary documenting Erik's journey from a graffiti kid to a music creative. 312 pages of never-before-seen photographs from the golden era of hip-hop, spanning two decades of culture, creativity, and the city.

Softcover — 312 pages — 8×10 in

First Edition — Signed by the artist

Sample the Book

15 Pages

A preview of what's inside — tap any page to view it full-screen and flip through the spread.

Crate of vinyl records with handwritten tabbed dividers — Notorious B.I.G., Big Pun, Big Daddy Kane, Biz Markie, Kurtis Blow and more

The Crate — Digging Through the Golden Era

ZONE 5

THE CREDITS

Erik Elijah Brumfield at a gallery exhibition

Erik Elijah Brumfield — Gallery Talk

Erik Elijah Brumfield

Erik Elijah Brumfield is a creative force bridging the worlds of music, film, and photography. Born into the industry as the son of legendary Young & Rubicam / VML Senior Art Director Julie Brumfield, he crafted his first commercial at just nine years old, setting the stage for a dynamic career.

He has helped shape the neo-soul movement, working with D'Angelo at EMI Records and collaborating with industry titans like Lyor Cohen, Russell Simmons, and Gary Harris at Def Jam. Recruited and mentored by legendary music video directors Diane Martel and Brett Ratner, he had the opportunity to witness and contribute to the creation of classic hip-hop music videos during the 90s.

At his time at Cornerstone Promotion, he played a pivotal role in elevating artists like Jay-Z, Missy Elliott, and Timbaland while helping launch The Fader, a premier music and lifestyle publication, where he worked with powerhouse brands such as Nike, Adidas, Microsoft, and the NBA.

Erik's work springboards from his passion project, "Golden: The Diary of a Hip Hop Kid," a photography and art memorabilia book that serves as a visual diary documenting his journey from a graffiti kid to a music creative. This show represents the activation of one chapter in this ongoing narrative.

Whether shaping pop culture through film, photography, or branding, Erik Elijah Brumfield remains an indispensable visionary at the intersection of hip hop and art.

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